Bilingual tax & business guidance for the families and entrepreneurs building Los Angeles.
At El Rey Income Tax we help hardworking families, first-generation entrepreneurs, and small business owners keep more of what they earn — with year-round advice delivered in the language you think in.
Confianza financiera comienza con comprensión.
- Since
- 2014
- Experience
- 20+ yrs
- Languages
- EN · ES
Starling Barahona.Entrepreneur. Advisor. Neighbor.
Since 2002, Starling has built deep expertise across accounting, finance, business administration, sales, negotiation, and entrepreneurship — first serving clients across the Valley, then stepping out on his own in 2014 to launch an independent practice.
That practice grew, by referral and reputation, into El Rey Income Tax Inc. — a bilingual firm rooted in Van Nuys and trusted by families and small business owners across Greater Los Angeles.
This isn't someone who simply prepares taxes. This is someone who built a business by helping others build theirs.
Entrepreneur
Built El Rey from the ground up
Tax Strategist
Proactive, year-round planning
Business Advisor
Formation, growth, structure
Community Advocate
Rooted in the Valley
Financial guidance in the language you're most comfortable with.
Orientación financiera en el idioma con el que más cómodo se sienta.
Financial advice is most powerful when it's delivered in the language you naturally think in. Whether you grew up speaking English, Spanish, or moving fluidly between both, you'll be heard, understood, and answered — without translation barriers.
Clarity
Claridad
Plain-language explanations of every form, deduction, and decision — never jargon meant to impress.
Accessibility
Accesibilidad
Conversations move freely between English and Spanish so the whole family can be part of the planning.
Trust
Confianza
Built over years through honest answers, on-time work, and showing up beyond tax season.
Understanding
Comprensión
We know what it means to be a first-generation entrepreneur — and we plan around your real life.
Family-Friendly
Para la Familia
Multi-generational households welcome. Bring your parents. Bring your kids. We'll make sense of it together.
Community-Rooted
Arraigado en la Comunidad
We serve our neighbors in Van Nuys, Panorama City, North Hollywood, Burbank, and Sherman Oaks.
"Your goals. Your future. Your language."
"Sus metas. Su futuro. Su idioma."
"Financial confidence starts with understanding."
"La confianza financiera comienza con la comprensión."
Kimberly Diaz.Client Care. Community First.
Kimberly brings a background in Healthcare Administration and years of customer service experience to her role as a tax professional and bilingual resource for our clients.
Her philosophy is simple: provide exceptional service at an affordable price, and help every person feel comfortable and informed throughout the entire process.
From your first phone call to the moment your return is filed, Kimberly is the person making sure you feel cared for — in English or Spanish, whichever feels like home.
Built for families & entrepreneurs.
El Rey Income Tax exists to help people create opportunities for themselves and the generations that follow. Every client is someone's parent, partner, founder, or first.
01
Families
Single returns, joint returns, dependents, college credits, and the conversations in between.
02
Small Business Owners
Schedule C, S-Corps, LLCs — structured to keep more of what you earn.
03
Independent Contractors
1099 income, quarterly estimates, and clean books that make life easier.
04
Entrepreneurs
From idea to formation to first hire — guidance at every milestone.
05
First-Time Owners
We walk you through the paperwork, the deadlines, and the why behind both.
06
Growing Businesses
Payroll, bookkeeping, and tax strategy that scales with you.
More than tax season.
Más que la temporada de impuestos.
The best financial decisions don't happen in April. They happen quietly, all year long — in conversations about cash flow, structure, hiring, and what to do with what you've saved.
Tax Preparation
Peace of mind
Accurate, on-time returns filed right the first time.
→Tax Planning
Confidence
Quarterly strategy so April is never a surprise.
→Business Consulting
Clarity
Smart decisions about structure, growth, and timing.
→Payroll
Organization
Your team paid right, on time, every cycle.
→Accounting
Control
Numbers you actually understand and can act on.
→Bookkeeping
Order
Clean books that make every decision easier.
→Transaction Structuring
Strategy
Plan deals that move your business forward.
→Financial Planning
Growth
A long view of your money, your family, your future.
→From first idea to lasting legacy — we walk it with you.
Desde la primera idea hasta un legado duradero.
Stage 01
You have an idea — or a side hustle that's becoming real.
We help you choose the right entity (LLC, S-Corp, sole prop), register with the state, and set up the foundation correctly the first time.
What we deliver
- Entity formation
- EIN & state registration
- Bank & bookkeeping setup
People don't just hire El Rey.They recommend us.
The best compliment we receive isn't a five-star review — it's a friend, cousin, or coworker walking through the door because someone they trust sent them.
Starling explained every line of my return in Spanish and English so my parents could understand too. We've been clients ever since.
Marisol R.
Family of four · Panorama City
I opened my LLC with their help. Two years later they're still the first call I make before any big decision.
Daniel V.
Small business owner · Van Nuys
Honest, calm, and never makes me feel rushed. Kimberly always picks up the phone — that means everything.
Lucia M.
Independent contractor · North Hollywood
From a corner office on Van Nuys Boulevard to every corner of the Valley.
We're not a chain. We're not a franchise. We're neighbors — and we serve the people we live, eat, and worship alongside. From the panaderías of Panorama City to the family shops of Burbank, the businesses that make this Valley run are the same businesses we serve.
- Van Nuys
- Panorama City
- North Hollywood
- Burbank
- Sherman Oaks
- Greater Los Angeles
The small businesses that build the Valley
Bring your goals.We'll bring the strategy.
Traiga sus metas. Nosotros traemos la estrategia.
Appointments are personal, unhurried, and bilingual. Reach out by phone or email and we'll find a time that works — at our Van Nuys office or over a quick call.
Office
6515 Van Nuys Blvd.
Suite C
Van Nuys, CA 91401
Phone
(818) 946-2802
English & Spanish
elreytax@gmail.com
By appointment only